finishing 2 briefs

I have just about finished the first 2 briefs now - the postcards and the book. Originally I was going to do a competition brief and then one about some sort of signage for an exhibition but i am now going to make the book one brief and then with the valentines cards i made, make a new brief to develop the 'i love/ i hate' thing across a range of products and paper stuff. Im going to do badges and more different cards as well as some badges and stuff.




For the final postcard packs I made them the same shape and size as the postcards and made them more like envelopes rather than boxes. This would make it easier to be something you put in your pocket when your on the go, as my target audience is professionals and people who travel lots. I also changed the magnifying glass to handcuffs on the crime packet because it was agreed that this would suggest crime more.





I kept the square box packets and thought they could be for if you want to subscribe to get them sent to you, more as items to collect. For these I made large square postcards which I think work well especially when the image on the front sits in the middle of the frame.

The main things i would do differently now are:

- I should have used the pantone books earlier on and made sure i specified the spot colours on the computer but i forgot to do this as i was in a rush to finish it.
- I should have maybe included tints in the images to make them more interesting and give them a range of tones. I didn't do this for the same reason as above.
- I didn't research very much design for packaging/postcards which could have helped me.





Final screen printed book. It is black and white throughout and is hard back and section stitched. This will form the basis for the next brief where I will apply the printing technique and content to other formats.

Things i would do differently:

-I would experiment more with different binding techniques and forms of the book
-I would make a copy of the book with colour in it