Friday, 14 November 2008

Envelope and folder Design

I have been looking at some envelope and folder designs to help me with making the envelopes for my postcards. I think I am going to keep mine pretty simple in form and in looks but i like looking at printed stuff.




These press kit folders were designed by Greteman Group for Bombardier Aerospace for the Paris Airshow in 2003. The four different folders represent the four different planes that were in the Bombardier line. They have used metallic inks and a curved folder flap to give an aerodynamic feeling to the designs. Apparently, to achieve a rich, deep black sheen, ink densities were doubled using a dry-trap process (which i think is to print over dry ink). What is particularly interesting to me for my brief is the way they look like a set. The colours go really well together and the simple drawings, although they look quite insignificant by themselves, look great as a set as you can see the slight differences in detail of the planes.




I love these folders for the Baltic in Newcastle , designed by Blue River Design. The card looks organic and neutral and the type design is bold but not interfering. I love the way there is several different formats for mailing photos, letters or bulkier items. One of them is flat but is scored along the sides so it can be turned into a 3D mail box. I think i am going to make different formats of my envelopes too - one flat and one 3D.




This pitch folder is designed by Bluelounge Design in USA for Zoe Design Associates - an industrial design and product development company. The stock is heavy weight to convey a sense of industrial and more and more information is revealed as the piece unfolds. Inside there is product brochure showcasing the company's best projects. One of the flaps encloses a business card and letterhead. For continuity, the folder is printed in Zoe's spot colours and features a series of square and round edges to go with their business card. I like this because its fun but its got function at the same time - they havent just done things for the sake of it. I could possibly do something like this where there is information on the inside of the envelope like the headlines that are contained inside? Although i think id like to keep them quite minimal and i dont want to be doing stuff for the sake of it.

No comments: