Wednesday, 12 November 2008

Changes to briefs and crit feedback

The latest changes and decisions i have made with my first 2 briefs are:

Postcards:
I have made them part of the Guardian newspaper and have used their colours and fonts etc.
I have changed the requirements to 5 postcards for each category because 8 was unachievable in the time I have.
I am considering context more and where they would go and for what audience
The postcards use 2 colours each - black and the colour for the category.


Book:
I have made some greetings cards as well as a book and will make some badges to have more of a set of things.
I am considering them as a commerial product and thinking where they could be sold etc. i am going to pursue this in real life and try to sell them.
I have given it a name - Spam and Spaghetti


In the crit today I got lots of feedback which was really helpful. Here are my questions and the answers i got:

Postcards:
1. Do you think the postcard packs would work better if they were a pull-out in the Guardian at the end of the month or at train stations/ airports for free for people who have been away and missed the smaller news stories?
Airports/train stations.
They would work better if the packets were tighter - fits the inside postcards. Possibly a postcard book in a stand to keep them all in and they could rip out.
I think they would work better as a sort of subscription thing that people sign up for and form a collection to remind them of important events.


2. Do the images on the front communicate what they're supposed to?
maybe not the magnifying glass as it says science to me. Something more obvious like handcuffs or a poilicemen's hat might work better.
I did get the magnifying glass but it isn't as obvious as the others.
U.S. and health - yes, crime and business - not so much. Images should be more cliche.


Book:
1. Do you think i should keep going with a collection of products like make some badges or just leave it?
Yes, this could be ongoing. This could be used as your own brand - 'i love'
Maybe a couple of products, take photos grouped together.
Perhaps try card and badge as a gift set because the celophane has a nice finish to it.


2. Should i be bothering to contextualise it or is it something completely personal that should not be allowed to go in a shop?
I think the style lends itself to being sold. The cards are funny and i can imagine buying certain ones (vodka and coke for example)
I think its ok to make the idea into products because the style really works for cards etc. I just think you have to do less 'likes' or 'hates' per product so people can choose what they want.
Either way works well - it reflects your personal side but definitely try to contextualise e.g. brand name - maybe your own brand as a vehicle for illustration and cash :)



3. Hows about my moonpig idea? shall i include it in my boards or is it silly?
Yes this is a good idea. i like the fact that it is interactive.
Moonpig would be a good way of gettingpromotion becasue it is a big site, but perhaps online is not the way to go as it seems less crafty and tactile/nice.
It is good that you've explored this as an idea but probably best not to put it on your boards becasue moonpig site looks terrible.

4. Do you understand the pea card?
Is it like a reference to peas on Earth? (no but i wish it was!) Or maybe to seem like it is promoting peace, but is actually anti-peas?
Yes
Not sure but have some theories.


To conclude, the best responses i have got from this crit and what i will be changing/developing are:

Postcards:
Packets wrong size for postcards or postcards wrong size for packet - cant slip in pocket.
Need to do some context images
Need to change the magnifying glass and possibly the briefcase image.

Book:
Internet to impersonal for the style. Try and get a craft stall to sell them personally and tell people to write the things they love and hate and i will make them badges/cards/a book. Do some images explaining this idea on board.
Need to make badges.

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